PCFSN in 2012: A Look Back at an Amazing Year
Shellie Pfohl, Executive Director, President's Council on Fitness, Sports & Nutrition
As I look back on 2012, I am amazed and proud of all that we have accomplished at the President’s Council on Fitness, Sports and Nutrition (PCFSN). It was a year of significant progress toward our mission to engage, educate, and empower all Americans to adopt a healthy lifestyle that includes regular physical activity and good nutrition. With the help of our partners in the public, private, and non-profit sectors, the President's Council made great strides to promote programs and initiatives that motivate people of all ages, backgrounds, and abilities to lead active, healthy lives.
HIGHLIGHTS OF OUR 2012 ACCOMPLISHMENTS:
- Presidential Youth Fitness Program: PCFSN worked with leaders in the fitness assessment arena to create one national youth fitness program that includes resources for physical educators to facilitate proper assessment, implementation and recognition for school-aged youth.
- Physical Activity Outreach Initiative: PCFSN launched a national Physical Activity Outreach Initiative to educate parents and caregivers about the benefits of regular physical activity among youth and the link to academic success. The initiative includes two television, two radio and four print public service announcements, which have been provided to public service directors across the nation and live on our website and PCFSN’s YouTube channel www.youtube.com/fitnessgov. From September to December 2012 alone, the PSAs garnered over 100 million impressions through approximately 23,000 placements in 44 states nationwide.
- I Can Do It, You Can Do It!: PCFSN gathered experts to evaluate the need and effectiveness of the I Can Do It, You Can Do It! program for youth with disabilities. PCFSN will re-launch and expand the program in 2013.
- Outreach/Promotion: PCFSN re-launched its website, Fitness.gov, and significantly increased promotion of key programs and messages through social media channels. PCFSN has garnered over 40 million total impressions through the @FitnessGov Twitter handle, Council member tweets and Facebook posts, and YouTube channel views. In addition, the Council directly reached over 325,000 people through 225 Council member and staff speaking engagements and appearances.
- PALA+ (Activity + Nutrition): PCFSN expanded its partnership outreach efforts to promote PALA+ participation in 2012. Noteworthy PALA+ challenges by media partners included: NBC’s The Biggest Loser PALA+ Challenge, Cartoon Network’s Move It Movement Tour, iVillage’s Get Moving Now Challenge, and the Entertainment Software Association’s Active Play PALA+ Challenge.
- Let’s Move!: PCFSN continued to support First Lady Michelle Obama’s Let’s Move! initiative to end childhood obesity within a generation. Among many activities, PCFSN participated in 2nd Anniversary events in February 2012, and led the Let’s Move! Champions of Change event in March 2012.
- Physical Activity Guidelines Midcourse Report: PCFSN and the Office of Disease Prevention and Health Promotion led a subcommittee of experts that conducted an interim review of the 2008 Physical Activity Guidelines for Americans. The group focused on effective strategies to promote physical activity opportunities for youth. Council member Dr. Risa Lavizzo-Mourey chaired the subcommittee. The report will be released in the Spring of 2013 and makes recommendations on strategies to increase physical activity among youth in various settings including schools, preschool/childcare, communities, primary care, and home/family.
- Joining Forces Fitness Initiative: PCFSN continued to support the military by securing free fitness benefits for National Guard and Reserve members and their families. The American Council on Exercise and the International Health, Racquet & Sportsclub Association, have committed 1,000,000 personal training hours (200,000 in 2012), and 100,000 gym memberships (20,000 in 2012), respectively, so far.
- National Physical Fitness & Sports Month (May): PCFSN shined a spotlight on the important role physical activity plays in our Nation's health throughout the month and its annual public meeting in DC.
It was a team effort to accomplish these milestones over the past year. The dedication and passion of our partners to promote healthy lifestyles has been invaluable. We look forward to continued collaboration in the coming year as we work together toward making America a healthier nation!
Check out www.fitness.gov for tips and programs to help you stay motivated throughout the year! Please also follow us on Twitter: @FitnessGov and watch us on YouTube: www.youtube.com/FitnessGov.