Our Mission & Vision

Our Mission

Through partnerships with the public, private, and non-profit sectors, the President's Council promotes programs and initiatives that motivate people of all ages, backgrounds, and abilities to lead active, healthy lives.

The President Council's mission is to engage, educate, and empower all Americans to adopt a healthy lifestyle that includes regular physical activity and good nutrition.

The Council plays a key role in the development of the administration's programmatic priorities, outreach, and awareness efforts to improve the health and quality of life for all Americans. Among the Council's charges are to:

  • Expand national interest in and awareness of the benefits of regular physical activity, fitness, sports participation, and good nutrition;
  • Stimulate and enhance coordination of programs within and among the private and public sectors that promote physical activity, fitness, sports participation, and good nutrition;
  • Expand availability of quality information and guidance regarding physical activity, fitness, sports participation, and good nutrition; and
  • Target all Americans, with particular emphasis on children and adolescents, as well as populations or communities in which specific risks or disparities in participation in, access to, or knowledge about the benefits of physical activity, fitness, sports participation, and good nutrition have been identified.

Our Vision

All Americans lead healthy, active lives.

From our blog

Childhood Obesity, Let's Move!, School

Active Kids Do Better: A Win-Win for All

By Shellie Y. Pfohl

I Can Do It, You Can Do It, Let's Move!, PALA, President's Council

Be Active Outside!

By Shannon Feaster